Hot Careers in Marketing & Communications in Newcastle: Key Skills and Courses to Boost Your Career

Hello, Newcastle marketing and communications professionals! Wondering how to stay ahead of the curve in this ever-evolving Marcoms landscape?  Here we unpack the key skills and areas to focus on for your professional development. We’ll explore existing and emerging roles, the skills you need to thrive, and hot tips to help you on your journey.

Understanding Existing Roles

Before we dive into what’s emerging, let’s take a moment to recognise the existing roles that have stood the test of time. Whether you’re a professional or just starting your career, knowing where you fit in is important. Here are a few of the key positions you might currently hold or aspire to:

Marketing Manager and Coordinator: Evergreen roles, managing or supporting various activities including market launches, advertising, email campaigns, events, and social media. Increasingly focused on digital marketing with technical skills including proficiency with AI tools, and data analysis now sort after skills.   

• Marketing Manager – $100,000 – $150,000
• Marketing Coordinator – $65,000-$85,000

Communications Manager and Communications Coordinator: Focused on internal and external communications, this position requires excellent writing skills and the ability to create compelling messages. Employers are increasingly seeking professionals with experience in social media management, community relations, crisis communications and reputation management.

• Stakeholder Engagement Manager – $115,000 – $160,000
• Community Engagement Manager – $110, 000 – $150,000
• Communications Manager – $110,000 – $150,000
• Communications Coordinator – $65,000 – $85,000
• Internal Communications Advisor – $90,000 – $120,000

Digital Marketing Specialist: With the shift towards online platforms, specialists in SEO, PPC, and content marketing are in high demand.

• Digital Marketing Manager – $100,000 – $150,000
• Digital Marketing Specialist – $80,000 – $110,000
• Performance Marketing Manager $90,000 – $135,000
• SEO Specialist – $85,000 – $120,000

Content Creator: From blog posts to videos, content creators are crucial for engaging audiences across various platforms.

• Social Media Specialist – $85,000 – $120,000
• Content Creator – $70,000 – $85,000

Emerging Roles to Watch

As the industry evolves, new roles are surfacing to meet changing demands. Here are a few positions gaining traction in Newcastle:

• Social Media Manager: With the rise of platforms like TikTok and Instagram, businesses are looking for experts who can navigate these channels effectively. Check out this microcredential in strategic social media marketing.
• Data Analyst: The ability to interpret data and provide insights is becoming increasingly valuable as businesses seek to make data-driven decisions. Data analysis is also a key skill for most marketing and communications roles.
• User Experience (UX) Specialist: As the digital landscape grows, so does the need for professionals who can enhance user experience through research and design.
• Content Strategist: This role focuses on developing comprehensive content plans that align with business goals, requiring strong analytical and creative skills.

Key Skills for Success

To stay relevant and competitive in this ever-changing landscape, consider honing the following skills:

• Digital Literacy: Familiarise yourself with the latest digital tools and platforms. This includes analytics software, social media management tools, and content creation software. Hot Tip: Consider enrolling in a local workshop or online course to boost your digital skills. Platforms like General Assembly and Coursera offer excellent resources!
• Adaptability: The ability to pivot and embrace change is crucial. Stay informed about industry trends and be open to learning new techniques.
• Communication Skills: Whether it’s writing, presenting, or negotiating, strong communication skills are vital.
• Creative Thinking: Creativity isn’t just for content creation. Marketers and communications specialist can apply innovative approaches in problem-solving and campaign strategies.

 Upskilling Opportunities

To prepare for these evolving roles, consider focusing on the following areas for upskilling:

• SEO and SEM: Understanding search engine optimisation and marketing is essential for any digital marketer.
• Content Marketing: Learn how to create engaging content that resonates with audiences. Test, review and apply learnings.
• Project Management: Develop skills to manage campaigns effectively from start to finish.
• Social Media Strategy: Master the shades of different platforms and how to engage audiences uniquely on each.

Job Suggestions

As you enhance your skills, consider applying for positions that align with your development goals. Here are some local opportunities to explore:

• Digital Marketing Coordinator: Ideal for those with a foundation or degree in digital marketing looking to gain hands-on experience.
• Content Strategist: A great fit if you’re skilled in writing and analytics and want to take a more strategic approach to content.
• Marketing Analyst: If you enjoy working with data and have analytical skills, this role can help you merge creativity with critical thinking.
• Brand Communication Specialist: A role for those who excel in crafting messages and maintaining brand integrity.

The marketing and communications scene in Newcastle is vibrant and constantly evolving. By adapting your skills, staying informed about emerging roles, and prioritising your professional development, you can navigate these changes successfully.

Happy marketing!

If you’re a marketing or communications professional looking to take your career to the next level, reach out to Elizabeth Behne-Smith today on 0249 050 130 or email elizabeth.behnesmith@gwg.com.au